Privacy Policy
Last updated: April 2026
GamblingBacklink.com (“we”, “our”, or “us”) is committed to protecting your privacy. This policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.
1. Data We Collect
Information You Provide
- Contact information: name, email address, company name, and website URL when you complete our contact form or request a consultation.
- Communication data: messages you send us via email or our contact form, including any attachments.
- Billing information: payment details processed securely via our payment provider (Stripe). We do not store full card numbers on our servers.
- Account information: if you register for a client portal, your login credentials and profile details.
Information Collected Automatically
- Usage data: pages visited, time on site, referring URLs, and browser type, collected via Google Analytics 4.
- Device data: IP address, operating system, and screen resolution.
- Cookie data: see section 4 for full details.
2. How We Use Your Data
We use your personal information for the following purposes, relying on the lawful bases indicated:
| Purpose | Lawful Basis |
|---|---|
| Responding to enquiries and providing consultations | Legitimate interest / Contract |
| Delivering our link building services | Contract performance |
| Sending invoices and processing payments | Contract performance |
| Sending service updates and reports to clients | Contract performance |
| Improving our website and services | Legitimate interest |
| Sending marketing emails (with opt-in) | Consent |
| Complying with legal obligations | Legal obligation |
3. Data Sharing
We do not sell, rent, or trade your personal information. We share data only in the following limited circumstances:
- Service providers: third-party tools that assist us in operating our business (e.g., Stripe for payments, Google Analytics for analytics, Mailchimp for email delivery). These processors are contractually bound to handle your data only as directed by us and in accordance with applicable law.
- Legal requirements: we may disclose your information if required by law, court order, or governmental authority, or when necessary to protect our rights, prevent fraud, or ensure the safety of our team and clients.
- Business transfers: in the event of a merger, acquisition, or sale of assets, personal data may be transferred. We will notify you before data becomes subject to a different privacy policy.
We never share your data with competitors or unrelated third parties for their own marketing purposes.
5. Your Rights (GDPR)
If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR) and UK GDPR:
To exercise any of these rights, contact us at privacy@gamblingbacklink.com. We will respond within 30 days. We may need to verify your identity before processing your request.
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes set out in this policy:
- Client data: retained for the duration of the business relationship and 7 years thereafter for accounting and legal compliance purposes.
- Enquiry/contact data: retained for 2 years from the date of last contact if no contract is entered into.
- Analytics data: retained for 14 months in Google Analytics (our default setting).
- Marketing data: retained until you unsubscribe or withdraw consent.
7. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These include TLS encryption for all data in transit, access controls limiting data to authorised staff, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Contact for Privacy Matters
If you have any questions, concerns, or requests relating to this privacy policy or how we handle your data, please contact our Data Protection team:
If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or your local data protection supervisory authority.
This policy was last reviewed in April 2026. We may update this privacy policy from time to time. Material changes will be communicated to active clients by email at least 14 days before taking effect. The latest version will always be available at gamblingbacklink.com/privacy.